NIHT Digital Marketing Google Ads Certificate Course – NIHT Digital Marketing
Niht Digital Marketing

Google Ads Certificate Course

Google Ads Certificate Course

The Google Ads Certificate Course will teach you how to build a successful campaign using Google Ads (Adwords) tool. The course will guide you through different aspects of Google Ads from creating Search, Display, Video, Shopping and App Campaign, manage and optimise the same. Participants will complete the course with a comprehensive knowledge and experience. They will be able to develop an integrated Google Ads marketing strategy from keyword research to final conversion.

  • Duration: 45 Days
  • Course Fee:   11800     6900

Registration Fees


  • 5 Global Certifications from Google Ads
  • LMS for every student
  • Online Training Program
  • Practical Live Learning
  • Mentor Support and Guidance

What Will I Learn?

Google Ads (Previously Adwords)

Introduction to Google Ads

Creating, Optimizing and Configuring Google Ads Account

Understanding different terminologies and Google Ads algorithm

Competitor analysis

Keyword research and analysis

Creating & optimizing search ads

Ad writing techniques to get maximum return

Bidding and optimization strategies

How Google Ad auction works

Understanding & creating display ads

Learn how to create an effective audience

Learn how to create an effective remarketing campaign

How to create video ads on YouTube

Create, target, test and monitor a display advertising campaign

Shopping ads with Google merchant center

Testing and optimizing your campaign using conversion tracker

Google Ads Analytics

Google Tag Manager

Fundamentals of Tag Manager

Create an account and container

Set up tags, variables, and triggers

Event tracking and adding remarketing tag

Course Features

Eligibility Basic Computer Operation
Job Roles Google Ads Expert, Search Engine Marketing Expert
Duration 45 Days
Certificates 5 Google Ads Certifications and NIHT Social Media Marketing Certificate
Category Marketing

Fees Breakup

Registration Fee 6,900